At ASAP INTRO #25 in Novi Pazar, held in the fully packed hall of the Cultural Center, MAIN architects’ co-founder Marko Matejić delivered his fourth lecture on the topic “Price Does (not) Matter”, together with architect Irfan Halilagić.
The lecture brought together a vibrant group of architects from the local community, creating an inspiring atmosphere for an open exchange of ideas. Marko presented MAIN architects’ real-world experience in resource planning, financial strategies, and studio management, offering practical tools for architects seeking to build sustainable and resilient practices.
The audience played a key role in shaping the conversation — their thoughtful questions and willingness to challenge traditional assumptions turned the event into a dynamic dialogue about the future of architectural entrepreneurship.
By fostering discussions that were rarely heard in the professional circles, ASAP and MAIN architects continue to encourage transparency, professional empowerment, and the growth of a confident, business-savvy architectural community across Serbia.